Content Marketing Tips for Small Business

by | Aug 20, 2019 | Marketing

Content marketing is one of the most effective ways to build up and raise brand awareness as well as gain new clients for your small business.

Here are a few ideas to start your small business content marketing campaign.

Write relevant blog posts in your industry

This is considered the simplest method in any content marketing campaign, and it will enable you to get relevant traffic to your business website. The main purpose of blog writing is to promote your products and services, but you also need to entertain and inform your readers about your company.

This will build up your credibility as an authority in your field. However, it can be quite challenging to come up with ideas for your blog posts.

Therefore, it is wise to determine the common questions that your clients and prospects might have about your products and services. You need to supply the information they need so that they will see you as an authority in your field.

When you can fill the knowledge gap through your blog posts, then you are offering valuable service to your readers while highlighting your expertise.

There are several places where you can find ideas for blog content like social media platforms. You can always check for questions that people in your target audience are asking.

Another important thing to keep in mind when writing your blog posts are the search engines. You can use tools like Google Keyword Planner and SEMRush to see what people are searching for in your industry. You can always use relevant keywords in your articles, so you raise the ranking of your website in search results.

You always need to keep your blogs updated, especially when things change in your industry, or if you offer a new product or service. It is essential to update your blog posts so that you are not giving your readers outdated info.

It’s also vital that you keep your website up to date and it is easy to edit the pages since there are several platforms like WordPress that are beginner friendly.

infographic concept

Create infographics

Presenting information visually is a good way to engage your audience, and infographics are the best tool you can use for this task. So, it is important to look for areas where your customer has questions to develop.

The most important thing when creating infographics is to give a good impression to your customers and prospects. That’s why you’ll need to use the services of professional graphic design to create the most engaging infographics for your business.

A do-it-yourself approach in content marketing can backfire if the infographic you’ve created doesn’t look professional and convey the info effectively.

Tell stories

We all know that stories sell, so you need to tell stories in your content, what the format is. For example, you can showcase the success stories of customers who have used your products and services. This builds up your credibility and the effectiveness of your products that will move your prospects closer to your business.

Psychologists and experts have discovered through brain research that emotions play a large role in the decision-making process. So, it’s important to look for the emotional angle in your stories.

Therefore, you should trigger emotions through your content because it is more effective in changing people’s behaviour and moving them closer towards your products and services.

That is why it is vital to look for an emotional angle in your content marketing.

Modern popular blogger makes video instructions for assembling furniture

Create instructional videos to help your potential and current customers

If you want to educate your potential and current customers, then creating an instructional video on how to use your products is a must. You can highlight the benefits of your products by providing useful info to your viewers.

Again, it is essential to think about the frequently asked questions and common challenges your customers face, so you need to keep these in mind when creating your videos.

You can also highlight the expertise of your staff members and the type of service you can provide you, clients. This type of content marketing is effective because you provide value to your consumers by giving them some instructions on how to use your products more effectively.

Leverage social media to build an audience and distribute your content

young business owner in jeans holding a laptop, social media

Even if you have great content on your site, it will be worthless if nobody sees it. That is why you need to share it on social media to make it viral and build up your following.

You can start by encouraging your customers to connect on social media platforms, so they quickly see if you have new content on your site. Remember, the more interesting the content you published, the more likely it will be share by your followers.

In the long run, this will grow your social media presence and gain more leads for your business.

Create a weekly newsletter

Another good way of distributing content is through weekly email newsletters. It’s always a good strategy to send your newsletter to your customers. In Australia, it is not illegal to automatically send newsletters to your contacts as long as they didn’t opt-out of your list or else you can no longer send them emails.

You should also be wary of unsolicited emails, so it is essential that you only send newsletters to contacts who directly signed-up to your forms. You shouldn’t buy an email list from third parties or unknown sources on the web, because if you do, then there’s a strong possibility that you will be charged with spamming.

Actually, it is easy to grow your list by creating an opt-in form on your site. If you want to grow your list, you’ll need to offer an incentive, such as an informative article or a video tutorial about your products and services.

Some business owners also use printed newsletters, which is a form of traditional marketing. It may seem outdated, but sending printed newsletters will make you unique, and you will stand out over your competitors.

Take the time to develop your content marketing strategy

There are many content marketing ideas; it can be tempting to try everything at once. However, for a small business with limited resources, it’s best to start out small and do one thing at a time.

Try writing several blog posts first and see how it can affect the ranking of your business site. From there, you can branch out to other methods such as posting to your social media channels and creating infographics.

Determine the cost and budget for content marketing

Before you start your content marketing campaign, you will first need to determine the cost and create a budget for content marketing. Always consider the potential return on investment from your content marketing efforts. You can still use an ROI calculator to determine the right budget for your campaign.

However, if you want to get additional funding for content marketing efforts, then you can always contact Bizzloans. Click the button below to get a quote.


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