Few companies were ready for the challenges that 2020 would entail. But a pandemic? It was not what everyone had predicted as the year came to a close. The COVID-19 situation, on the other hand, has made a huge impact on the economy, causing several small business...
Pricing strategies are quite tricky in all aspects especially for small businesses and start up companies. There are so many articles and books that have been written about this topic and yet there are still no hard and fast rules set as these pricing strategies are...
With the advent of digital financial technology, people are now starting to embrace the fact that money can now be handled even without actually touching it. Digital payment systems were not really welcomed at first because of the risks of fraud and also due to...
Branding is the backbone of all businesses today, whether they be service-oriented or product-oriented, a big or a small company, be it digital or in an actual solid object, your success as a businessman all boils down to your company’s branding. But what is brand...
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