Take a step back and assess your business as it is today

What aspects of your business plan are no longer viable? In what ways can you adjust it to better fit the current market and customer needs? Ask yourself questions such as:

– Is my product still relevant in today’s economy?

– Are my pricing strategies competitive with other similar businesses?

– Have I identified new target markets or customer segments to expand into?

– Have I taken advantage of the latest technologies and trends?

– Are my marketing strategies up to date with current trends?

Evaluate what has and hasn’t been working over the past few years

Take a look at the successes and failures of past projects, initiatives, and campaigns. What worked? What didn’t? Identify areas that need more attention or could use improvement. Pay close attention to any changes in customer needs, competitor offerings, technological developments, and industry trends—these can all have an impact on your business plan.

Brainstorm new ideas and strategies for reviving your business plan

Now that you’ve assessed the current state of your business, it’s time to brainstorm some strategies for reviving your outdated business plan. Think about different ways you can use technology, marketing tactics, or other resources to stay competitive.

Draft a new business plan that focuses on your strengths and areas of improvement

Once you’ve identified potential strategies for reviving your business plan, it’s time to create a new one. Make sure that the plan takes into account any changes in customer needs, industry trends, and technological developments.

When drafting your new business plan, evaluate your strengths and weaknesses. Identify what you do well and what areas need improvement or adjustment. Think about how you can use these to create a competitive advantage for your business.

Implement your new business plan and measure its success. Monitor the results of your strategies and make adjustments as needed. Keep in mind that a successful plan requires consistency, dedication, and patience.

Create achievable goals for the next five years

When reviving your business plan, it’s important to set realistic and achievable goals for the next five years. Consider what areas of your business need improvement or development, then determine how you can get there in a reasonable amount of time. Additionally, look at current economic conditions and industry trends to better anticipate what may be needed for success in the future. For example, if the industry is shifting to become more digitally focused, then you may need to create a digital strategy for your business in order to remain competitive. Set goals that are specific, measurable, attainable, relevant and timely (SMART) in order to make sure your five-year plan is successful. By setting SMART goals now, you will be better prepared to take your business to the next level in the coming years.

Additionally, it’s important to set regular milestones and review points so that you can track your progress over time. This allows you to adjust your goals as needed if changes arise unexpectedly, or to celebrate successes along the way. Knowing what needs to be accomplished and when will help you to stay focused and motivated, while also ensuring that your five-year plan is successful.

Implement changes slowly so you can track progress accurately

You should always make changes to your business plan slowly and track progress accurately in order for you can tell which strategies are working. Additionally, it will give the opportunity adjust or refine new plans as needed-a process that’s essential when creating any type of document. As time progresses, you’ll be able to grow your business more efficiently and effectively.

When making changes in your business plan, it’s important to consider the potential impact on other areas of your business. For example, if you decide to expand into a new market or increase spending in certain areas, how will that affect customer service, employee morale, or other factors. Evaluating these areas can help you make sure that the new plan won’t cause unintended consequences.

Finally, once your plan is in place and you’ve made all the necessary changes, it’s important to review and update it regularly. This will help you stay on top of any changes to the market, trends in your industry, or other external factors that can affect your business. By revisiting and revising your plan on a regular basis, you can ensure that it will stay effective in the long run.

Celebrate your successes along the way!

Reviving your business plan can be a daunting task, so don’t forget to reward yourself and celebrate successes along the way. This will help keep you motivated and inspired to keep pushing forward. Make sure you take a moment to recognize the progress you’ve made and pat yourself on the back. You may even find it helpful to create a timeline, so you can track your progress and have a visual reminder of how far you’ve come. Celebrating successes can be as simple as taking yourself out for a coffee or treating yourself to a nice dinner. Whatever works best for you, make sure you take some time to enjoy the small victories as you work towards your ultimate goal.

With the right approach and dedication, reviving your outdated business plan in 2023 can be an exciting opportunity for growth. By following the strategies outlined in this blog post, you can ensure that your business plan remains relevant and competitive for years to come.

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A cash flow is the measure of money and money counterparts, for example, protections, that a business produces or invests over a set time period. Cash availability decides an organization’s runway—the more money close by and the lower the money consumption rate, the more space a business can move and, ordinarily, the higher its valuation. Income alludes to the cash that streams all through your business.

Cash flow is pretty much significant with regards to the monetary wellbeing of your business, regardless of whether your organization has high benefits, broadened payment terms and occasional deals, a lot of variables can cause a business to have cash flow gaps that can ultimately confine growth and development of one’s business.

Cash flow lending is a sort of financing loan that is dependent on the anticipated and verifiable incomes of your business. While a conventional resource based loan requires security as property or high-esteem resources, a cash flow lending doesn’t need any actual guarantee. Cash flow lending can help a business’ working capital while being a backup for growth and development without the requirement for land collateral. Not at all like a conventional loan, cash flow lending depends on your future money inflows, not on the worth of the actual resources on your accounting report.

Cash flow lending is a kind of unsecured loan that is utilized by companies for everyday activities. By and large, this loan is utilized to fund working capital, like payments for finance, lease, stock, etc, and is repaid by your business’ approaching incomes. This implies that you’ll get from incomes that you’re hoping to get later on. At the point when you’re seeing cash flow lending for companies, it’s essential that these advances aren’t customary bank loans, which require a substantially more careful examination of the business’ monetary wellbeing, including record as a consumer. All things being equal, qualification for income is still up in the air only by your business’ ability to produce cash flows.

In straightforward terms, cash flow lending enables you to acquire cash dependent on your future profit. On the off chance that your business encounters cash flow gaps because of occasional deals or broadened payment terms, a cash flow lending can be a method for expanding working capital rapidly.

A popular type of cash flow lending is Invoice Finance. An Invoice Finance is when a business gets cash owed to them by opening the capital restricted in their extraordinary deals solicitations. Rather than trusting that their client will pay, they can present your receipt to the money organization and get a loan of up to 95% of the receipt. When their client pays the receipt, they get the leftover balance of the receipt less expenses. Invoice financing is actually taken by one’s records receivable and not their projected income. A business’ extraordinary solicitations are the main guarantee you really want to get subsidizing and this way businesses won’t have to utilize your homes or buildings as security.

There are various sorts of income loaning, however they all fundamentally include utilizing your projected deals income as a method for getting prompt subsidizing.

How does Cash Flow Lending works

Much of the time, cash flow lending is utilized by little organizations that don’t have the necessary resources for backup an advance, a history of productivity, or a critical record as a consumer. This implies that the loan specialist will frequently charge higher financing costs, while the beginning expense is additionally liable to be higher. It’s consistently essential to reimburse cash flow loans as fast as could be expected, as they can turn into a genuine channel on your business’ accounts on the off chance that you begin missing payments.

How about we take a gander at a circumstance where cash flow lending could be a suitable game-plan. Envision an occasional business, for example, a gift wrapping company, that makes the vast majority of its yearly sales from November to January. This organization might encounter low incomes throughout the summer, so to take care of the expense of finance and lease, they might consider taking out cash flow lending. At the point when incomes kick in throughout the colder time of year, they’ll reimburse the loan, with interest.

A cash flow lending is a term advance that doesn’t need any business or individual resources to be given as guarantee. All things being equal, financiers for the most part award the loan dependent on past and anticipated cash flow. It is typically amortized for a moderately brief length, going from four to eight years. Reimbursement terms can fluctuate, however may incorporate an underlying head deferment, installments attached to cash flow and other adaptable terms.

When is the Cash Flow Lending Useful?

Entrepreneurs frequently tragically pay for development drives with working capital, just to end up with a cash flow crunch.

Cash flow lending may be useful if:

Restrictions of Cash Flow Lending for Companies

While cash flow lending give the kind of speedy capital infusion that can be indispensable for organizations in desperate ways, it’s essential that there are a few restrictions related with them:

• High expenses – As well as exorbitant financing costs, income advances ordinarily have exceptionally high charges, just as critical punishments for late installments. Prior to taking out an income advance, it merits contemplating whether you have the ability to manage these expenses on the off chance that you miss one of your planned installments.

• Individual certifications – While you needn’t bother with resources to cover an income advance, moneylenders might put an overall lien over your whole business as a component of the advance understanding. This implies that your business itself will fill in as a guarantee. Furthermore, you might be needed to sign an individual assurance for the advance, which would make you by and by answerable for taking care of it.

• Programmed payments – Some money lenders will require programmed installments as a state of the advance. For organizations whose income fluctuates from one month to another, not to mention everyday, programmed installments could imply that you need more cash in your business record to make the installment.

Asset-Based Lending vs. Cash Flow Lending

          Companies might decide to get cash from a bank or other financing foundations to finance their tasks, find another organization, or decide to expand and partake in buying additional assets. To do these things it can look to a large number of choices and moneylenders. In an expansive speculation, business loans, similar to individual loans, can be organized as either unstable or not. Financing institutions can offer a wide scope of loans with various arrangements that can be classified into two general categories.

There are two or three critical contrasts between Asset-based Lending and Cash Flow Lending. As a matter of first importance, insurance is different. Asset-based lending is upheld by resources, like real estate, stocks, or equipment. On the other hand, cash flow lending for companies depends on expected future incomes. In spite of the fact that incomes are considered by the moneylender while giving asset-based lending, it’s an auxiliary thought to the worth of resources on the organization’s accounting report.

It’s additionally worth contemplating appropriateness with regards to asset-based lending versus cash flow lending. Asset-based lendings are greatly improved appropriate for associations with enormous accounting reports, while they may likewise be smart for organizations in enterprises that don’t give critical income potential. Cash flow lending, be that as it may, will in general be appropriate to organizations with high edges on their accounting reports, just as organizations which come up short on the hard resources needed to back asset-based lending.

The two sorts of financing can raise the capital you really want to develop your business and accomplish your objectives. You might find that a blend of asset-based lending and cash flow lending offer the drawn out reasonableness and momentary adaptability you want to subsidize the development of your business.

With asset-based lending, the measure of cash you can get depends on the worth of the assets you will use as guarantee. Conventional asset-based lending like got loans can be hard to get on the off chance that you don’t have land to use as security. More than half of business credits in Australia are gotten with private property. Resource based loaning permits organizations to get cash dependent on the liquidation worth of resources on their accounting report. A beneficiary gets this type of financing by offering stock, records of sales, as well as other accounting report resources as security. While incomes (especially those attached to any actual resources) are viewed as giving this advance, they are optional as a deciding element.

Normal resources that are given as guarantee to an asset-based lending incorporate actual resources like land, land, properties, organization stock, gear, hardware, vehicles, or actual wares. Receivables can likewise be incorporated as a kind of asset-based lending. By and large, assuming a borrower neglects to reimburse the advance or defaults, the loaning bank has a lien on the guarantee and can get endorsement to impose and offer the resources to recover defaulted loan qualities.

Asset-based lending is more qualified for associations that have huge accounting reports and lower EBITDA edges. This can likewise be useful for organizations that expect money to work and develop, especially in businesses that probably won’t give critical income potential. A resource based advance can give an organization the required funding to address its absence of quick development.

Asset-based lending frequently keeps an exceptionally severe arrangement of rules with respect to the insurance status of the actual resources being utilized to acquire an advance. Regardless of anything else, the organization as a rule can’t offer these resources as a type of guarantee to different banks. Now and again, second loans on guarantee can be illicit.

With cash flow lending, the sum you can get depends on the projected money inflows your business will create later on. The moneylender is less worried about the worth of the resources on your monetary record and more inspired by your capacity to reimburse the principal and interest of the credit. To endorse income advances, moneylenders analyze expected future organization salaries, its credit score, and its endeavor esteem. The upside of this technique is that an organization might perhaps acquire financing a lot quicker, as an examination of guarantee isn’t needed. Foundations for the most part endorse cash flow lending utilizing EBITDA (an organization’s profit before interest, assessments, devaluation, and amortization) alongside a credit multiplier.

This financing technique allows loan specialists to represent any danger welcomed on by area and monetary cycles. During a monetary slump, many organizations will see a decrease in their EBITDA, while the danger multiplier utilized by the bank will likewise decay. The mix of these two declining numbers can lessen the accessible credit limit with regards to an association or increment loan fees assuming that arrangements are incorporated to be subject to these standards.

Cash flow lendings are more qualified to organizations that keep up with high edges or need adequate hard resources for security. Organizations that meet these characteristics incorporate help organizations, showcasing firms, and makers of low-edge items. Financing costs for these credits are commonly higher than the option because of the absence of actual security that can be gotten by the loan specialist in case of default.

By and large, asset-based lending is more appropriate for long haul getting. Cash flow lending is more adaptable and appropriate for transient working capital necessities.

Pros and Cons of Cash Flow Lending

Similarly as with all business subsidizing arrangements, these are the pros and cons of cash flow lending

Pros

• No Long-Term Debt

Rather than stacking obligations onto your business, you can deliver the capital restricted in your records receivable. Invoice Finance permits you to support your cash flow without securing you in an extensive reimbursement plan.

• Faster Cash Injection

Since there is no resource valuation required, cash flow lending can assist you with rapidly raising cash-flow to cover cash flow gaps or make the most of chances. With Invoice Finance, you can get to assets inside 24 hours of presenting a receipt.

• Easier to Access

Invoice Finance is significantly more available than a conventional resource based. Regardless of whether you have a short exchange history, helpless financial assessment, or need high-esteem resources on your accounting report, you can in any case meet all requirements for an Invoice Finance office.

• No Property Security

You don’t have to utilize your home as security. With a good business loan, you hazard losing your home on the off chance that you can’t make reimbursements.

Cons

• Reduction of Profits

One of the main contemplations for a cash flow lending office is that you will decrease your net revenue. At the point when you present a receipt for financing, the subsidizing supplier will for the most part charge an expense dependent on a level of the receipt esteem. Assuming you depend on high volumes and low edges, Invoice Finance might eat into your benefits.

•  Credit Limit Based on Invoice Value

Cash flow lending credit limits depend on the worth of your business income. On the off chance that you want an enormous single amount to cover a tremendous cost, Invoice Finance may not give the aggregate sum you really want. Assuming you’re hoping to cover an oddball business buy cost, Equipment Finance might be a more reasonable subsidizing choice.

Many developing companies experience taking care of capital problems when they take on new clients and enter a time of quick development. Cash flow lending can be a compelling subsidizing arrangement on the off chance that your business experiences cash flow gaps because of broadened payment terms or occasional deals.Probably the most effective way to distinguish and get ready for potential working capital deficiencies is to make an income conjecture.

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The COVID-19 pandemic has hugely impacted the global economy, putting numerous business owners in the ground. Given the uncertainties and enormous obstacles that this time brings, businesses must alter their operations and customer service. A change in approach will enable firms to improve the care for their people, meet customer expectations, and improve their financial condition.

Developing a detailed business continuity strategy and cash flow projections will enable you to continue operating at a limited capacity while also easing recovery once the crisis has passed.

Businesses should utilize this downtime to re-strategize and prepare for the post-lockdown comeback and see it as a perfect chance to return to business after lockdown even wiser. This advice might help you get your business up and running if you are not certain what your business-after-lockdown alternative solution should entail.

1. Prepare a sales and marketing plan to start following the lockdown.

During market crises, businesses frequently decrease marketing costs. Marketing, on the other hand, is essential for this not only to attract new customers but also to maintain existing ones through brand touchpoints and retention programs. Businesses should assess their sales and marketing resources ratio balance right now. Look for ways to improve operational effectiveness by automating the sales and marketing process using existing technology.

• Reconsider offering. It is no mystery that the pandemic has altered the way we live our lives daily. Whenever it comes to your clients, this is something you never overlook. Some of the items you sell may be outdated to their requirements, while others may be more critical than before.
• Customers should be informed. Your company must communicate with its customers at all times after and during an outbreak. Be it a financial hardship or a small adjustment of habit, companies, and consumers are both going through a lot of adjustments in their daily lives. According to 4 A’s research, 43% of consumers found hearing from businesses they trust throughout this time comforting.
• Begin planning ahead of time. If you did not have an emergency plan in place before the outbreak, your company could have been taken by surprise and damaged as a result. There is no better time to get serious about how you will handle the duration of the outbreak and how you will get back to business as usual once it is done than now.
• Make changes to your marketing plan. Once the outbreak hit, one of the first actions you should have taken was to go through your current marketing strategy and eliminate anything unnecessary or improper. Examine all of your planned advertisements, online posts, and email campaigns to see what needs to be eliminated or updated if you have not yet. It is also a good idea to consider how you might incorporate distancing or health-related concerns into your present promotion while remaining relevant.

Give sales and marketing the resources it needs to succeed by defining your ideal customer description, outlining the particular reasons customers should select you over the competitors, and being clear on the challenges that will most likely influence customer judgments. For the most part, the outbreak has resulted that there is less business to be gained. Yet, as a means of increasing sales, profit, or market share, this gives a chance to reconsider not only what you are promoting, but also how you are selling it.

Dealing with the effects of Covid-19 is still a struggle, but it might open up unanticipated chances to improve the marketing strategy with customers and prospects. Your marketing plan, experience in sales, and consumer contacts can arise from the pandemic better than ever with smart revisions, preparation, and a little innovation.

2. Improve your business by innovating with your current technologies.

Digitization can help your company better compete and profit in the long run, but it is crucial in these times to ensure that your technology is laser-focused, fulfills your clients’ varying demand, uses existing technology whenever necessary, and is backed by a continuous improvement that empowers your front-line workforce to start sharing fresh concepts to enhance the customer experience.

In simple terms, businesses cannot afford to stay viable if they do not welcome change and innovation. Here are three important elements to consider when it comes to the value of innovation in the workplace.

• Companies benefit from innovation.
• Companies stay relevant through innovation.
• Companies may distinguish themselves through innovation.

A company’s ability to enhance operations, deliver newer and better products or services to market can boost efficiency, and, most crucially, boost profit depending on its ability to successfully utilize fresh concepts. With local, regional, nationwide, and international markets getting increasingly competitive, greater exposure to new technology, and the enhanced trade and expertise potential provided by the Internet, competition has intensified.

Innovation does not need to be a game-changing achievement. It might take the form of small, gradual steps in any aspect of your business.

3. Make a positive cash flow plan.

The ability to earn revenue over a given period is measured by cash flow. If you improve overall cash flow, you will be in a better position to meet your running expenditures, unexpected costs, and cash balances. Cash flow management is a set of methods and tactics for ensuring that you have greater cash flowing in than flowing out at the appropriate periods. Understanding expected income and costs is part of cash flow forecasting.

A cash flow projection is an effective component for any business since it tells you if you will get enough money to run it or develop it. This will tell you whenever the firm is losing more money than it is bringing in. When it comes to running a successful business, this is one of the most crucial qualities to get properly. You can pay your bills on time, fulfill consumer needs, and even invest in building your business if you have positive cash flows.

4. Improve customer services.

Customer service entails providing clients with whatever they want, whenever they want it, and most efficiently feasible. You have a better chance of preserving and growing your market share if your company gives outstanding customer service.

Customer service may aid in the growth of your company to improve:

• consumer volumes as a result of positive word-of-mouth marketing
• the amount spent per consumer per purchase in dollars
• the number of times a consumer visits

By creating, establishing, and supporting a customer value proposition, you may create a culture of outstanding customer service in your company. Prepare your employees to provide the best service possible to your consumers.

5. Increase the quality of your business presentation

Giving a great business presentation might make a huge difference between closing a huge deal and failing it. Businessmen who can produce and deliver compelling business presentations have a better chance of succeeding in their careers. As a result, if you want to advance in your company, mastering the art of presenting corporate demonstrations should be a primary focus. Here are a few tips:

• Reduce the amount of information on each slide. Eliminate everything else out and just provide the most crucial material that will assist you reach your main aim. The key to a successful demonstration is perfect concentration and clarity, rather than throwing everything at your listeners and drowning them in data overload.
• Keep your eye on the prize. People frequently struggle to create and give effective business demonstrations because they do not however focus on attaining a set objective with their presentations and rather than attempt to cover so many more subjects, leaving their listeners puzzled, uninterested, and overwhelmed in information overload. To be effective with demonstrations, concentrate on attaining one objective and directing every line of your discussion toward that aim.
• Shine. Don’t run the risk of hiding behind your slideshows and simply reading the contents from them. It is you, not your slides, who should be providing the presentation and performing. If you want to become an expert, imagine your speech as a one-person Theatrical performance, with your powerpoint serving as a useful backdrop rather than the main attraction.
• Make Your Presentations Adaptable to Your Attendees. Business presentations are a great way to interact with your listeners while also encouraging them in seeing things your way. Engaging with your listeners just before standing up on the platform to talk is an excellent practice that has assisted many business executives to enhance their demonstrations. You will have a better understanding of the people’s requirements and current atmosphere by speaking with them before the presentations. You’ll be able to adjust your material to your listener’s mood and demands in this way.
• Practice Makes Perfect. You must devote a significant amount of time to practicing your speech. As much as you can, don’t wing it because you’ll come out like an idiot and an unprofessional. Use a video camera to film yourself if you have one. Examine each video for any errors you may have made. Then practice until you’ve removed any flaws in your talking, nonverbal cues, tone and pronunciation, and any other component of your presentation.

A good presentation is much more than the PowerPoint presentations you prepare when giving presentations to a mass audience, senior management in your organization, or even a venture capitalist. If you want to give amazing business demonstrations, think of yourself as a performer putting on a show. You are on stage as a performer, and your mission is to charm and captivate your audiences. Commit yourself to never delivering another dull demonstration in which you merely read sentences from your PowerPoint. Make an effort to amuse. Make a name for yourself as a performer. Make a living as a narrator. Have a good time. Your audiences will want to give you a big round of applause if you deliver a fantastic presentation.

6. Boost Your Search Engine Optimization

More individuals are buying online than before, and this phenomenon shows no signs of slowing down once the virus is finished.

This is where search engine optimization (SEO) plays a part. SEO, when done correctly and in conjunction with other marketing and technical techniques, can allow your organization to achieve high ranks and appear on the first page of Google search results. Check out these tips to increase your search engine optimization (SEO) and see your webpage climb the search engine rankings to the peak.

If you have a presence online, you should be optimizing for search engines. During the outbreak, it is even more critical for your company to rank higher in the search engines when potential buyers look for your items. You cannot always rely on consumers passing through your regular shop, so you will have to make up for it by increasing your internet traffic. It is critical for a business to improve to contact its target market online with its central aspect, goods, and services, or latest promotions in today’s interconnected world and complex and competitive business landscape.

7. Assess whether funding is required for your company’s revival

Anticipate getting a huge amount of cash on hand going into the COVID outbreak if you need extra funds to get your business back up and running after the crisis.

When it comes to financing your operation throughout the rebuilding process, you have a few choices to evaluate. You can apply for loans through your bank, and you can also take advantage of a few initiatives. You can, for instance, take advantage of the furlough program, which is intended to provide monetary support to small enterprises that are having difficulty retaining personnel due to economic slowdown. You can rely on Bounce Back Loans for brief finance for purposes other than keeping your staff.

The only issue with these nationally regulated initiatives is a lack of financing. Money may run out before your loan application is reviewed. As a result, other options for funding your small business should be considered, like:

If you are looking for funding to help you rebuild your firm, keep in mind that taking loans might be difficult because creditors want confirmation that you will be able to return the debt. It is a good idea to check your credit ratings (personal and business) as well as your business and private cash flows to see how probable your loan will be authorized.

Get Ready For Recovery

Though we do not know how long it will take, there is reason to believe that the outbreak will be dealt with appropriately. Businesses that want to expand must think ahead and plan for a comeback. Acquiring resources, getting new supplies, enhancing the workplace environment for your employees, and cultivating a solid business environment are all part of staying ahead of the market. To motivate workers and achieve the required growth of the company, corporate leaders will need to implement effective strategic leadership.

There are numerous other development techniques you can employ to make sure the company endures the pandemic both during and after it. You will, nonetheless, need to identify measurements that are tailored to your demands and objectives.

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Artificial Intelligence has been defined by Merriam-Webster as “the capability of a machine to imitate intelligent human behavior.” AI is also called “machine learning” because as it is defined, it is the process of teaching a machine on how to react on some simple data types and as you add more information to it, the more complex the processes become for the machine.

Artificial Intelligence used to be frowned upon because nobody has really believed that it is possible for machines to do what humans can do. It was believed that machines can never replicate the way the human mind thinks or even do tasks just like how humans do it.

With rigorous and thorough studies, countless of research and experiments, and with the advancements in technology over the years, artificial intelligence in business has helped, especially the smaller businesses, automate their services and lower the costs that small businesses incur in the course of its operations. Artificial intelligence has also been known to reduce risks in doing business, increase sales, and improve customer service.

Currently, artificial intelligence is used in almost everything, including cybersecurity software, Customer Relationship Management (CRM) systems, among other similar systems as tools by which small businesses can use in order to streamline and make their business operations run smoothly and more efficiently. With this premise, the following are some ways by which you can use AI for small businesses for the same purpose.

Artificial intelligence in business has changed the way people have been doing business, especially now that we are all still trying to recover from a pandemic. Despite the global negative effects of the pandemic in all industries and economies, the pandemic paved the way to boost the artificial intelligence industry because a lot of the small businesses are now going online and utilizing all the available tools to make business operations easier and less costly.

The use of artificial intelligence in business is mostly to enable these businesses to manage and maximize whatever shortage on skills and manpower that they have. Integrating these deficiencies into a good machine learning technology would enable these small businesses to maximize their resources and still put them to good use and a considerable rate of advantage over their competitors.

With all these talk about artificial intelligence being used in business, how will this seemingly complicated technology help small businesses thrive and survive especially during this time?

1. Improvement of customer service

You will notice that most businesses have now gone online, with product or service inquiries that must go through messaging applications like SMS, email, Facebook Messenger, Viber, or Instagram direct messaging, among others. A lot of these small businesses have already employed the application of artificial intelligence into their business systems through chatbots that automates answers to all possible questions that might be asked about a specific business’s product or service. Of course, there are still limits to what these chatbots can do and answer because the activities and answers of these chatbots are also programmed by the staff into the AI systems that the business is using. And when this option has been exhausted, that is the only time that a customer service representative or agent may come in and assist you further with your other queries.

Why go through chatbots? It is simply because this saves the customer from a lot of waiting over the phone for someone to answer your basic queries. Almost all chatbots of these small businesses would carry almost all the possible and most basic questions and answers about the business’s products and/or services that a potential customer might want to know about the company.

2. Understanding your customer data

A small business’s customers may come from people from all walks of life. Normally, a business would have a database of their customers for records purposes. Usual data on this file would include the type of product or service they purchased, the number of times they purchased from you, their location, and other pieces of information that are on their invoices.

What is good about employing AI for small businesses is that it will be able to give the business owner a variety of insights into the behaviors of their customers when it comes to online purchase history, their online interactions in the webspace, basically, their digital footprint. It is said to boost the business’s relationships with its clients and gain even more in the long run.

Employing artificial intelligence to interpret this data may now be done so that the business owner can better understand the type of current customers that he or she has. This will also be helpful in identifying potential customers from certain locations or groups in the future where the business’s products or services may be offered.

3. Predicting customer behavior 

Now that a lot of the businesses are already online, so do their customers. These current and potential customers keep abreast with the latest trends and updates on practically almost anything that they can purchase around them via their social media platforms.

Artificial intelligence for business helps curate basic information and preferences about your current customers and potential clients just by tracking these social media platforms that you are on. Basically, when a customer or potential one clicks on a post of yours or maybe just your webpage, some of these automated trackers curate the activities of these customers related to your post and the AI system may be able to tell the business something about the demographics of your customers, such as location, interests, and the like.

AI for small businesses can use these data gathered to forecast possible sales offerings of better or a wider variety of products and services that would fit their customers’ needs and wants. These data may be used to provide key insights into what the future of the business operations would be and take this as an advantage against the business’s competitors.

4. Streamlining tasks for human resources

Small businesses have limited or even have a shortage of manpower and skills that would be needed to fulfill the most mundane and most repetitive of tasks within the business. We are all aware of how tedious human resources work is in terms of the hiring process which includes recruitment, onboarding, trainings, and other similar tasks. AI for small businesses can help streamline these services.

Currently, a lot of employers and small businesses have already started using artificial intelligence integrated software to aid in the processing of job applications, administering the required psychometric employment tests, and even the processing of the needed background checks to complete the recruitment process. These saves the business a lot of time and cuts the manpower needed to man these recruitment events and will be able to help the business hire the best and right candidate for the job.

5. Increasing productivity

A small business should be able to maximize productivity even with limited people and resources. AI for small businesses can help that happen even with the limitations involved in the business operations.

There are repetitive and, sometimes, mundane tasks within the business that can be addressed using artificial intelligence programs and algorithms. What it does would be to remove these tasks from people within the organization, most especially if there is limited manpower. Bigger enterprises, especially those in the manufacturing sector, has already started using robotics to replace human employees from doing simple yet time-consuming tasks such as labeling or packing products. These human employees are then delegated to tasks that would better need their skills or expertise.

Pre-pandemic, the use of productivity tools and applications have been consistently on the rise because it helps streamline some processes that gets work done easily and with just a few clicks. Especially now that businesses have provided work from home and remote work options because of the pandemic, these applications and artificial intelligence for business tools have become more useful and makes communication and work more bearable. The use of these tools such as Evernote and Asana may be designed to suit the workflow of a certain team in order for them to still be productive and meet deadlines even while working from home or anywhere remote.

At an age where businesses are going online and processes are being made more simple by programs under artificial intelligence, human intervention and interaction is still needed. However, the repetitive tasks may be delegated into an artificial intelligence system that lessens the workload so that the employees or staff may be able to do other tasks that cannot be done, for now, through artificial intelligence.

6. Improvement of sales and marketing strategies

We have all been receiving emails containing marketing information about products and services being offered by different companies. We sign up to the newsletters of our favorite brands, wanting to always be updated with the latest products and offers. We will also, sometimes, willingly sign up for promotions of different products and services in the hopes of winning the good prizes that they offer and maybe to try out their products and services later.

As a lot of businesses have been transitioning to capture both the traditional and online markets, AI for small businesses have proven to be very helpful when it comes to the development of a variety of marketing strategies to boost their sales and increase their presence in both avenues.

Digital marketing is booming primarily due to lesser costs to the business. A lot of small businesses, especially startups and home-based ones, sign up on social media platforms such as Facebook and Instagram to gain wider reach and mostly for free. Also, these platforms include free AI for small business tools that collect and provide data to the small business as to how it is doing in terms of social media presence. Premium accounts on these platforms have to be paid but considering that you will not really need a lot of manpower to monitor the data, even the business owner can already get a hold of the data with just a few clicks and be able to discuss it with his marketing and salespeople for proper analysis and appropriate action or response.

Aside from that, there are a lot of free AI for small business apps that can be used to boost sales and increase their presence. The use of email marketing tools such as Mailchimp, has been proven to help boost sales and increase market presence of these small businesses. Although these emails may be considered “spam mail” before and are not really being read by people, the pandemic has made consumers turn to online shops and businesses for the services and products that they need. Subscriptions to these newsletters and emails coming from these businesses are being read more nowadays because this is where they can get discounts or deals that are exclusive for their loyal customers’ use. The use of the more popular Salesforce already integrates a customer relationship management software into their system making it easier for the marketing and sales team to draw up data from their customers to increase sales and profit for the business. Coaching your sales team may also be done via applications like Chorus or Jong are also proven to be helpful in boosting sales and improving your marketing and sales teams’ strategies. All of these applications are based on artificial intelligence which could truly make your work as a business owner more streamlined and easier.

The increasing number of online shops with artificial intelligence integrated functions have proven to be an effective marketing tool. They have become one-stop shops for every consumer’s needs without having to go out of their homes to get the items. On the logistics side, such as delivery functions, this function has also been tied into these platforms making a sale extremely easy to obtain without having to really go out of the office. Artificial intelligence for business has made the whole sales process easy to complete with just a few clicks, making it extremely convenient for current and potential customers. The data that a small business may gather from their sales online with these artificial intelligence for business tools are extremely helpful for their marketing and sales teams to come up with better strategies and plans to yield better sales numbers for the business.

Social media presence, especially for startups, home-based, and other forms of small businesses, is now considered to be an exceptionally reliable tool in ensuring that they can still meet their sales target even during this time of a pandemic. Artificial intelligence can track data of customers’ frequently purchased items and their other preferences, customers will be able to pick out delivery options suited to their needs, and the delivery of

7. Reduce risks and protect your small business by boosting your cybersecurity functions

At this day and age when almost everything is already online, including businesses, securing your business systems and resources is essentially important to protect them from the risks of hacking and other online intrusions.

Cybercrimes at this time have become so advanced that programmers must also level up their skills and programs to counter these events. Top cybersecurity companies are constantly improving their systems with increased research and making sure that their systems are fool- and fraud-proof for use even by small businesses. Unfortunately, a lot of these small businesses fall victim to a whole lot of these cybercrimes, ranging from fraudulent transactions to hacking of their customer databases (which contain sensitive and personal information) because they have not invested on a good cybersecurity program, especially for their online platforms.

Since a lot of these small businesses utilize a variety of social media platforms which also offer a wide array of cybersecurity programs for their protection, it is essentially important to do your own research and, if needed, seek the advice of an IT expert on what program the business would really need when it comes to applying cybersecurity programs that would best suit your AI for small business needs. One good advantage of using AI for small businesses is that with the use of both simple and complex algorithms, it would be able to track and identify user and data patterns which may potentially harm the business operations.

With the advent of online or e-wallets and online banking, most of these companies can and will be able to track the usage of your accounts with them. AI for small businesses backed by a reputable cybersecurity program will enable the small business to identify irregularities, threats, deviances in transactions by their customers, and point out possible breaches in security even before they are completed.

In conclusion, artificial intelligence for businesses is constantly being studied and developed to further enhance its features and resolve all evident loopholes for future use especially by small businesses. Artificial intelligence is already in place everywhere now not just by the big organizations but even by small and medium businesses to keep up with the times. There are still debates about whether AI for small business is totally feasible in the long run. With big technology giants such as Microsoft and Google going into full blast about improving artificial intelligence programs, we can expect more efficiency in business operations even with limited resources.

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Before we go into a few details and tips on how to effectively manage your staff, we should be aware of the aspects of employee management in the organization.

Recruitment. An organization starts to get employees by recruiting and hiring the right people. It may be a very tedious process to go through resumés and credentials of potential candidates, interviewing them, doing background checks, among other things. But this step is crucial because if you do not get the right people for the jobs that are available it will cost the organization time, money, and effort. You would not want a high employee turnover rate especially for a job that is crucial to the operations of the business. More so, if you are going to hire a manager, these candidates should have work values and ethics that are aligned with the mission and vision of the hiring company.

Measurement. Organizations have set standards with the way that they do their business. The jobs of the employees also have standards which are set to be followed and done in order to meet the goals and targets for their respective departments and the organization as a whole.

Monitoring. Employee management entails constant monitoring of the staff and overseeing their work performance on a daily basis. This is another important aspect because you would need to ensure that your staff is doing their assigned jobs and duties right and as a manager, you will be there to guide them in making sure that the work targets are met.

Interaction. There should be constant and regular interaction between the staff and their manager as this is integral in making sure that there is an open line of communication within the department and organization.

Rewards and Recognition. Rewarding and recognizing employees who excel in their jobs is a definite morale booster. Management should never fail to recognize and reward deserving people in the organization for jobs that are well done. Appreciation of employee efforts will always be regarded as taking care of the people who are helping you stay in business.

Discipline. As it is best to recognize and reward those who are doing great in their respective jobs, it is also integral to have rules and regulations to follow and to instill discipline in the whole organization. It would be an effort in futility to run an organization without rules. Employees are still expected to exhibit excellent work ethics and keep a high moral ground wherever they may be in the organization.

With all the above aspects being discussed, here are a few tips on how to bring about effective staff management into your organization.

1. Communication is key.

An open line of communication between employees and their managers is essential to maintain effective staff management within the organization. It is vital in the passing of the right information and to ensure that the right directives are being passed on in order to meet the set goals and targets. Effective communication is not only about having a platform for your employees to discuss their ideas, thoughts, and even their complaints. This should be used to also get to know your staff on a more personal level to help the manager understand their individual needs. In turn, employees feel valued, and they feel that they are a significant part of the organization.

An open line of communication is also needed to be able to resolve conflicts and foster a more conducive and conflict-free environment for the staff to work in.

2. There is no clear-cut management style that will fit everyone in the team.

All managers and leaders have different management styles that they know will work for their respective departments and for the organization in general. However, there is no one-management-style-fits-all concept in a team with different backgrounds, beliefs, work ethics, and opinions. As there is no hard and fast rule when it comes to managing people, the manager should be able to adjust to the needs of his or her team when it comes to addressing concerns about their work. Each person has their own and unique way of doing their jobs, so it is the responsibility of the manager to make sure that they all meet halfway in getting a certain job done. There may be staff members that would require more training, others can work entirely with minimal supervision. Effective staff management requires sensitivity to the needs of the staff and making sure that everyone in the team would be comfortable working with each other.

3. Understand the organization’s financial aspects.

As much as managers must know how to manage people, managers should also know the financial aspects of the organization. The company hires the right people for the right jobs within the organization primarily because they need to earn and be profitable. They can pay their employees well because the company has more than enough financial resources to do so. Knowledge about the financial aspects of the business contribute to effective staff management by allowing managers to be able to set and align work targets and goals for their staff to contribute to the organization’s profitability and income.

4. Proper delegation of work as part of effective staff management.

We know that every department in an organization has several job functions and objectives with that one target of meeting the expectations set by the company. Managers hire the right people for the job and when there are other work-related projects that need to be accomplished, delegating people who are right for certain tasks is part of effective staff management. As a manager, he or she should know the capabilities, strengths, and weaknesses of each of his staff members so he or she would be able to give them the right assignments or tasks to get the job needed to be done on time and correctly.

5. Create a positive environment for your staff.

With all the pressures that work can bring about in the workplace, it is inevitable for people to become irritable or even get grumpy in between work. There are also certain instances when your staff can bring personal issues and concerns to the workplace that can impair their productivity during work hours. It is necessary for the manager to help create a positive environment for their staff to increase their productivity and ensure that they can do their jobs despite life’s moments outside of work. Positivity helps ensure that the employees are happy with their work and passes on a positive morale to the team to work towards achieving goals and reaching their targets.

6. Lay down clear objectives and goals to your staff.

As part of the open communication process, managers should be able to lay down clear objectives and goals to their staff. It is in this manner that the team will be able to plan and strategize the moves and work needed to be done in order to reach the goals and objectives of the team. It is essential for the manager to clearly explain to the staff what is needed from them so that if there will be any questions or clarifications, these will be addressed at the onset and the team will be able to work smoothly on the required job or project.

7. Support your staff’s career development.

Upon hiring, we all have that kind of expectation that we will be able to go up the career ladder and achieve a certain career development path. Most of us aim to be managers with hopes of getting a better pay, greater benefits, and other wonderful perks that may come with a higher responsibility in the organization. A true leader with effective staff management skills will help make those career goals of his staff happen for them. A good manager should be able to see the potentials of each of his staff members, hone these potentials to prepare them for bigger responsibilities, and hopefully get them promoted to their dream jobs. A leader who knows how to boost the morale of his staff by supporting their goals and dreams shows effective staff management in that way.

8. Feedback is important.

As part of effective staff management, employees would need to hear feedback just as managers would also need feedback from their superiors as well when it comes to doing their respective jobs. Providing balanced feedback will allow individuals to know where they are good at, what needs to be improved and addressed, and how they are doing within the organization. Individual coaching sessions are great avenues by which the feedback can be relayed. While feedback should always be constructive, negative feedback must also be addressed as well. In this way, room for improvement will always be available and both the manager and his staff will be able to work harmoniously together to meet their goals and objectives. It is important to note that the manager should be able to properly express and explain the feedback needed by the staff so as not to encourage bad vibes and negativity among themselves. There is always a better way to say things that would not sound too condescending and may offend other people. Again, an open mind and line of communication is integral in this process.

9. Set and lead by example.

Managers are looked up to by their staff so one should always set the bar and lead by example. This builds trust and confidence between the staff and the manager knowing that they are looking up to someone who has credibility and integrity. How can one demand timeliness from the staff if the manager is not meeting deadlines himself? How can one demand punctuality if the manager is always late for work? How can one implement rules and regulations to the staff if the manager does not follow them? How can you tell your staff not to bully others at work if you do it just the same? How can you demand good work ethics from your staff if you do not practice them yourself? These may be small things to others but the impact to the credibility and trust level to the manager is great. Just as parents are our role models at home, the manager should be the role model in the organization. A manager who leads by example is emulated and in turn, trust and respect are accorded to each other appropriately from within the organization.

10. Know how to manage conflict.

In as much as we always try to avoid conflicts within a team, there will always be a time that they would need to be addressed. A good manager and leader will never instigate a conflict. Effective staff management entails resolving conflicts from within the team. They should always hear all sides to a story, be respectful in hearing out the parties involved, have empathy and be understanding to all the statements behind the conflict. Resolving conflicts mean giving out fair decisions and maybe even to personally call out the individual who may be responsible for the conflict. No one should be put in an embarrassing situation just because of a conflict. The manager should be able to be an arbiter to the parties involved and do what is best to resolve the conflicts he or she is facing. At the end of the day, a fair handling of conflicts by the manager will put to rest issues among the team so they could work together efficiently and effectively, and with no personal grudges coming in between.

11. Monitor and appraise your staff’s performance on a regular basis.

Part of a manager’s job is to ensure that he or she is constantly monitoring the performance and progress of his or her staff on a regular basis. Performance monitoring and appraisal comes with parameters and key performance indicators for each individual member of the staff to know whether the employee is doing well with his or her job or otherwise. By consistently monitoring the staff’s work and performance, the manager will be able to gauge how well his or her team is doing. The manager will be able to see who is performing well, who deserves to be given tasks with greater responsibilities, see those who can help others from within the team reach targets, among other things. Through monitoring, the manager will also be able to see areas of concern that needs to be addressed, put in place performance improvement plans, when necessary, and maybe carry out alternative methods to reach key performance indicators as deemed fit. Individual coaching sessions must be done on a regular basis as part of effective staff management to make sure that the staff is still working towards one common goal from within the organization – that is, to get the jobs done properly and to meet or exceed expectations from them.

 12. Know how to acknowledge good work done by your staff.

A leader who acknowledges the good work of his staff provides them a sense of value within the organization. It is especially important to acknowledge excellence and hard work put into the organization because this drives the staff to do their jobs better with the vision of not just meeting expectations but exceeding them. This will positively reflect not just on the manager but to the whole team as well.

13. Recognize and reward your staff.

Every employee in a company works hard so that they can support and fend for themselves or their families. And every employee deserves to be recognized for a job well done. When an employee exceeds what is expected of them, it is because they worked hard to achieve those goals and targets. Being recognized and rewarded for an excellent job performance gives the employee the morale booster that he or she needs to keep going to work and to contribute to the organization’s future. This also encourages and inspires other employees to work harder for themselves and for the benefit of the organization.

14. Celebrate your staff’s success.

Whether a project has been completed or maybe someone in the team is celebrating an important life event, managers must celebrate every success that his or her team has brought to themselves because the success of one is the success of everyone in the team. Knowing how to celebrate milestones is a way to keep your staff inspired to do more of their work.

15. Empower your staff.

How great it would be to know that your manager knows how to empower his staff to do things for the benefit of their team. When the manager acknowledges and recognizes the staff’s individual abilities and strengths, when the staff can make decisions for the team, the staff feels empowered and valued. This encourages the team to do better and meet all the expectations that are set for them.

Effective staff management requires a great deal of technical and financial knowledge, sensitivity to the needs of the individuals within the staff, and positive human interaction in order to ensure that the team will be able to have a harmonious and productive working relationship with each other within the organization.

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Have you ever wondered how big brands and companies that we come across in our households every day started? Have you stopped and paused to think about what they struggled through from being a start-up company to become a household name and then you start wondering what chances they took, business strategy examples they made use of, and even thinking of implementing it to your own business or company one day? But what exactly is a Business Growth Strategy and why do businesses need to care about these kinds of strategies in the long run?

Every business is faced with a lot of competitors. No matter what kind of business you have and in what sector of the economy, your business will always face competitors, some already having been established well before your own business, and with some already having faithful brand consumers, you will need to be able to ensure that your business will manage to not only stay afloat amidst all the competition, but also to be able to catch up, and stay ahead of them while conducting your everyday business.

Furthermore, statistics show that 20% of businesses fail in the first two years of being open. 45% in the first five years of being open, and 65% of them fail in 10 years. This shows that growth is fundamental to any business’ life and survival, and it is important that from day one, there already is a growth plan.

What happens when you do not have one? Your business will be at the mercy of market fluctuations and a fickle consumer base. Remember that without one, a business cannot reach a plateau easily. Studies have shown that businesses that have suddenly improved even if their business was considered near their deathbeds, there was one thing that always saved them: changing or implementing a proper and appropriate business growth strategy.

Businesses’ Growth strategies vary from one business to another, and this is because of various marketing factors that may or may not affect a certain business. But among these strategies, there are top 7 business strategy examples that are commonly used by businesses, here they are:

7 Commonly Used Business Growth Strategies

1. MARKET PENETRATION

Market penetration is something that can be defined into two: Marketing Penetration as a measurement or as an activity. In this article, we will be focusing on Marketing Penetration as an activity, but for educational purposes, let’s touch on market penetration as a measurement.

Marketing penetration as a measurement is defined as the assessment or rate of just how much a product is being sold in a current market relative to the total estimate of the market for that product, and is expressed as a percentage. This measurement is commonly known as the market penetration rate.

Marketing penetration as an activity is the process of launching or releasing a product in an already existing market that has the same or similar products. This process aims to take away market shares from other competitors that have already established markets. This business strategy example is used more commonly because it has lower risks compared to other business growth strategies.

This is for the reason that penetrating a market that already exists ensures that there is a demand and a need in the market for the product. However, even if it is one of the business growth strategies that have lower risks, a business applying this strategy needs to have a strong implementation, execution, and application of their marketing penetration strategy.

Vivo, a new smartphone company brand, entered Australia two years ago back in 2019. With a lot of smartphone companies available in the country, Vivo was able to penetrate the Australian market with two flagship phones back then. This is an example of a market penetration strategy because Vivo as a brand dates back to 2009. Their market penetration strategy led them to become part of the smartphone market that even until today in the middle of a pandemic, is a steady and stable market. 

2. MARKET DEVELOPMENT

The next business growth strategy is Market Development. Market Development Strategy comes into play when a business already has a product in an existing market and they start to introduce that product to other markets that may need it.

This also includes introducing the existing product to a new region, or even other places internationally. Usually, it is bigger and already established companies use this growth strategy because they have the options and resources to introduce and develop their existing product elsewhere. But this doesn’t go so far as to say that small businesses can’t do a market development strategy.

For small businesses, market development would involve entering into new market segments of markets they are already in. For example, restaurants that only offer their regular restaurant items can choose to offer catering services or private events. This is an example of a marketing development strategy.

McDonald’s as a giant company is global. And this US Company is strong as a brand throughout Australia and in various parts of the world. But has this always been the case? McDonald’s was not always that big and the number one fast-food chain all over the world. Through their continuous Market Development strategy, they were able to offer their already existing menu from the US to all over the world. True it is a mix of market penetration and market development because they also adjust with various menus in different countries around the world.

McDonald’s is one of the best examples of the best and successful Market Development Strategy in the world.

3. PRODUCT DEVELOPMENT / DIVERSIFICATION

While a marketing development strategy lands at the top 2 of this list, the Product Development / Diversification Strategy is not long from it. This business growth strategy is when a company or a business improves an existing product of theirs to grow their market, aiming to include markets that have not yet been interested in their certain product. The main difference between a Market Development Strategy with a Product Development Strategy is that the focus of the latter one is on developing an existing product to gain a new market compared to introducing an already existing product as is to a new market.

Usually, new features are added to an existing product, and this aids in this business growth strategy, and oftentimes, this strategy works well when technology starts to evolve. With each improvement of an existing product, product development/diversification is present.

This business strategy example however is riskier and relies heavily on consumer and market research to ensure that the product is desirable, feasible, and viable.

The greatest example of this is what both Apple and Samsung do to their current flagship phones. While each phone bracket has its markets, their flagship phones cater to a certain market that follows them as well. Headlines for when a certain Apple or Samsung flagship phone was released back when the COVID pandemic had not happened yet were all of the people falling in line outside Apple or Samsung stores, and not only that but also online sales were always big and continuous. The product development/diversification strategy that these two giants are continuously applying is present whenever they release a new set of not only flagship phones but other phone lines that serve other markets as well.

4. ACQUISITION

Acquisition refers to acquisitions of a company by another company. An acquisition can either be a merger or taking over total control of the acquired company. Usually, an acquisition aims to secure employees, ensure a greater investment and profit for the company, and consolidate both of the companies’ market forces.

In an acquisition, a bigger company acquires the smaller company, and the purchase of shares, management, and even control is handed over to the acquiring company. The sole objective of an acquisition when done for the sake of business growth is to gain market shares, this means that the acquiring company acquires greater resources from the acquired company which in turn ensures a business expansion.

This business strategy example requires analysis and study for the acquisition to be successful. A company will not need a company with the same resources as it has and has a similar reach as it has, and this is the reason why the acquisition isn’t something easy to do. It may incur losses and even ultimately fail to add to the acquiring company’s total assets. A company acquiring must know exactly what its corporate goal is to be able to decide on the most effective way this business growth strategy can be implemented.

One of the most talked-about acquisitions in this century is Disney’s acquisition of 20th Century Fox, adding this company to the roster of companies who are under the Disney Franchises, namely: Pixar, Lucas film, and Marvel. This meant that Disney acquired all the assets under these companies, making them able to use their licensed characters and films as Disney would like, ensuring the company’s growth in terms of their overall reach in various aspects of the film industry.

5. MARKET SEGMENTATION

This is an example of business strategy that is most commonly used by businesses both big and small. Simply put, market segmentation is when a business divides its markets into various groups which are often called segments, usually according to various consumer or market characteristics that affect them. These characteristics may include interests, preferences, locations, similarities, and other similar factors.

This business growth strategy is typically used in companies or businesses that are product-based, banks, clothing stores, and even media outlets. What this would entail for the business or the company is that there is a range of both products and services that your company can and may offer that can benefit its market reach in total.

However, this example of business strategy is something that needs to be focused on a lot more as there are various ways to interpret the data taken from various segments, and most of the time, the solution would be to reduce the complexity of the market segments that you cater to.

Companies looking to use this strategy for their business growth must ensure that their marketing managers can well interpret the data that will be collected and be able to know what next to offer their segments.

6. PARTNERSHIPS

Different from acquisition, a partnership is the joining of forces of two (or more) businesses or companies to grow. This business strategy example works well, provided that the partnership arrangement would bring significant results and benefits to all parties or businesses involved. This way, it will truly be a win-win situation for both.

The great thing about it is that partnerships can come in many forms. You can partner up to form a new product or service and the creativity starts from there. Businesses or companies can offer something new to each other’s consumers and markets which will and can cause a stir in both. Businesses will not only be able to gain access to a new customer market and base, but also gain extra resources in terms of and includes but are not limited to skill sets, manpower, equipment, knowledge, stocks, and technology,

Partnerships happen when there is a need to inject new and vibrant life into the business when it hits a flat line state with its products or services and believe it or not, this business growth strategy works on whatever market or industry you are in. But keep in mind that there is no similar business strategy or plans when it comes to partnerships. With this business growth strategy, creativity is key.

Uniqlo, the Japanese clothing brand that has set up shop in almost every continent around the world, has a unique partnership strategy. They partner up with artists, animation offices, game companies, and even companies like Disney to release licensed products now and then. With their simple is a key take on fashion, the designs that they can make with their clothes and their partner companies have always been successful, targeting not only Uniqlo loyal consumers but also the markets of the various companies they are in partnership with for their clothing line. What makes this partnership special as well is that they are only limited for a certain time and a certain amount, guaranteeing that the next partnership strategy, even if with the same company, has a different outcome.

7. ALTERNATIVE CHANNELS

This business growth strategy, while it has always been present, has never been highlighted more than how it is highlighted today. Because of the current pandemic, businesses have had to find various alternative ways to conduct, market, and go about their regular business.

Commonly today, the most used alternative channel is through the online platform, using various Social Media and business platforms alike. And this business growth strategy has become a need more than a luxury or an option, as to what it was before. Physical stores and offices closed down, and while most are open again today, the world will never be the same, as suddenly businesses found that their everyday routines can also be performed alternatively, and thus, the era that we left behind pre-COVID, will never come back, knowing that there are better, alternative channels to conduct various businesses.

What the most intriguing thing about this last business growth strategy is that it is small businesses with quality products that benefit from it, better than big company ones. Because most online transactions are done on Social Media platforms, people have access to areas and businesses that they could have never had dreamed of accessing before, which makes small businesses be able to reach out to about the same amount of people that a large business or company could.

These 7 examples of powerful business growth strategies have and are still currently aiding and helping businesses, small and big alike, are growing. But a business must always remember that knowing what business growth strategy to use is only the beginning. After it comes to a rigorous path of research and planning, they are faced with the hurdle of implementing it. Once they pass that hurdle, then the hardest part of the course remains: maintaining it. With all the examples of famous companies that were able to make it using these business growth strategies, there is one similar thing that they all have in common: It is that they are continually using their business growth strategy.

Being able to know, plan well, implement, and continue with a business growth strategy would make any business successful. Now, look at everything around you again. Some brands you would recognize to be household names all over Australia, remember to keep in mind that they too were once start-ups that at one point in the life span of the company or business, they were able to successfully implement a business growth strategy. There should always be one thing that business owners need to have in mind: It’s that if the others can do it, then so can they.

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